Head of Corporate Marketing

Updated: April 17, 2024 05:00 AM GMT

Enchanted Kingdom

Santa Rosa, Laguna

The Department Head for Integrated Marketing is responsible for creating a positive visibility and brand presence of Enchanted Kingdom to enhance profitability, improve corporate image, establishing stronger IP, grow customer base, and maximize sales and profit through effective, targeted marketing strategies with collaboration across the organization.

Reporting to: Division Head of Integrated Marketing and Office of the Chief Operating Officer (OCOO)

Responsibilities

Market Research

1. Manages the conduct and analysis of research and studies on the latest trends in theme parks/amusement industry, competitors and customers.

2. Spearheads internal and external research resources to incorporate customer insights and data analytics to a clearly defined marketing objectives and strategies.

Brand Management

1. Defines the product / quality positioning of Enchanted Kingdom through competitive benchmarking.

2. Leads the development, implementation and evaluation of brand management... More Detail