(Senior) Product Manager

Updated: April 05, 2024 06:15 AM GMT

Abbott Laboratories

Machelen

For our Vascular division, we are recruiting a (Sr) Product Manager EMEA to be based in our EMEA Headquarters in Diegem, Belgium.

The (Sr) Product Manager develops and executes marketing strategies, plans and tactics throughout EMEA to reach targets.

Role and Responsibilities:
• Analyze brand positioning and consumer insights across the EMEA region
• Shape and communicate our vision, mission, and strategy
• Translate the brand strategy into tactical plans and go-to-market strategies, together with and for the EMEA affiliates
• Partner with and coordinate the cross-functional team on initiatives related to the brand
• Lead creative development to motivate the target physicians to "take action"
• Establish performance indicators and targets and build short and long term sales forecasts
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors' activities to stay ahead of competition
• Execute... More Detail