Product Manager Petfood

Versele-Laga

Deinze, Belgium

POSITION
• In consultation with the marketing manager, you draw up the category vision for your animal family and help determine the direction in which we wish to evolve.
• You are responsible for the management of your product range: you develop strong product concepts in line with consumer needs; you monitor product life cycle management and make proactive proposals for optimization of the ranges.
• You take the product lead in launching new products. You work closely with various other departments (R&D, production, logistics, purchasing and sales).
• You are the point of contact for product-related questions.
• You build a thorough market knowledge of your category; you spot trends, map market dynamics and monitor the competition. You also systematically monitor internal sales figures.
• Together with trade marketing, you work out an annual plan to support your animal family.
• You coordinate, implement and evaluate all out of store communication/activation for your (sub)brands... More Detail

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