Content Executive

Philippines AirAsia Inc.

Metro Manila

Job Description

Content Strategy and Planning:
• Develop a social media strategy to grow the Philippines platform fan base, aligning with the Group's objectives.
• Conduct research on industry trends, popular topics, and competitor strategies.
• Plan and schedule content calendars for consistent delivery of engaging content in line with the Group's vision.

Content Creation:
• Shoot and edit videos/photos, and optimize original content for various platforms.
• Write concise copy for posts, captions, and hashtags.
• Aligning with Regional Direction & across the Group:
• Align content with Regional direction, including on-ground events and Allstar stories.
• Collaborate with regional teams to adapt content for cultural nuances while adhering to the Group's direction.
• Maintain effective communication with cross-functional teams for content alignment.

Reporting & Insights:
• Create bi-weekly reports and assist with ad-hoc reports.
• Utilize tools like Digimind and Hootsuite for data... More Detail

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