Amul Recruitment - Jobs Near Me - Marketing Analyst Post

Updated: March 25, 2024 09:01 AM GMT

Amul

Mal Bazar, West Bengal (+30 others)

Position Overview:

The Marketing Analyst at Amul plays a crucial role in gathering, analyzing, and interpreting market data to support the organization's marketing initiatives. This position requires a strategic thinker with strong analytical skills, a deep understanding of marketing principles, and the ability to translate data insights into actionable recommendations.

Key Responsibilities:
• Market Research:
• Conduct comprehensive market research to identify emerging trends, consumer preferences, and competitive landscapes.
• Gather data on market dynamics, industry developments, and customer behavior to inform marketing strategies and campaigns.
• Competitor Analysis:
• Analyze competitor data to assess strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Identify competitor strategies, product positioning, pricing strategies, and marketing tactics to benchmark against Amul's offerings.
• Marketing Metrics Tracking:
• Develop and track key marketing metrics and... More Detail