Executive: Marketing Wine

KWV

Paarl

The incumbent is responsible for the development and execution of KWV’s Wine marketing strategy to ensure the sustainability of sales growth and ultimate profitability. The incumbent analyses and investigates price, demand and competition, devising strategies to increase market penetration and sales. The position is accountable to the CEO and takes responsibility for the effective marketing of allocated KWV products.

Minimum Knowledge, Experience & Skills Requirements:
• A relevant B degree
• A post graduate degree in Marketing will be advantageous
• 10 years FMCG experience specifically in a liquor environment
• Professional knowledge and insight regarding marketing practices
• Thorough understanding and insight to the strategic functioning of business enterprises and ability to link actions to future consequence
• Well-established knowledge of management principles and best practices at a senior level
• Proven marketing, public relations and negotiation skills
• Strong forecasting... More Detail

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