Brand and Customer Manager - vaccines

MSD

Paço de Arcos

Job Description

An exciting opportunity has arisen for a talented Vaccines Brand and Customer Manager.

Being part of our Marketing team, will report directly to the Franchise Lead, and be responsible for developing customer segmentation, strategies and plans relevant to the Brand, representing country customer and brand needs on internal taskforces.

Through a focus on customers and on implementation, maximize sales for the Brand in the country.

PRIMARY ACTIVITIES:

To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for a particular product or group of products are met.
• Develop brand plans, analyze market research findings, prepare budget, design promotional campaigns and integrate management inputs to establish the strategic direction of the product in terms of business performance and desired market positioning.
• Plan strategies, evaluate, align and integrate factors for effective branding of the product and manage product... More Detail

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